Client: Novi Town Center
Location: Novi, MI
Project: Video Production
Timeline: 3 weeks each
Local Retail Spotlights
The Novi Town Center is a large outdoor shopping center in the northwest suburbs of Detroit. Part of their new marketing strategy included a video series to highlight an assortment of stores, shops, and restaurants. The videos would help attract new shoppers to the center, introduce current shoppers to some of the retailers they might not have been aware of, and provide added value to existing tenants. Of course, all of this would help attract new tenants who would see the tremendous value of doing business in the Novi Town Center.
We were asked to produce one video per month according to their marketing calendar. A golf shop video in April to get out the word ahead of golf season. A restaurant video in May to time with their new brunch video and Mother’s Day. A woodworking shop video in June to go with those summer honey-do lists and Father’s Day.
Each video took about three weeks to complete, from the pre-production location walk-through to the final file delivery.
Watch The Videos
GolfTec is a nationwide golf instruction and equipment company. Their high-tech simulator allows instructors to discect every aspect of your swing and provide quantitative feedback to optimize your game. They also carry many of the top brands in golf gear to get your exactly the clubs you need.
The folks at Bonefish Grill are the fresh fish experts. Their new brunch menu recently won the Menumasters Award and we can tell you from personal experience that they deserve it! We produced this video to highlight both the new menu items and the Bonefish Grill experience as a whole from their great Happy Hour specials to their amazing selection of fish from around the world.
Rockler started as a mail-order woodworking supply store but has grown into a large footprint of retail stores. They carry a huge assortment of tools and equipment and even offer classes to introduce new woodworkers to the craft. Their proprietary products win award after award and they maintain a strong committment to sustaining the forest industry.